Digital Marketing Coordinator

Christianity Today International
Published
May 31, 2019
Category
Job Type
Salary Units
USD
Street Address
465 Gundersen Dr

Description

This person will serve in a tactical role within the Preaching Today and Small Groups marketing teams to generate revenue through website memberships and resource sales — embracing a customer-centric approach within the team and driving effective integrated marketing campaigns that meaningfully engage each brand’s audiences. Specifically, they will execute customer-centric digital marketing plans/campaigns aimed at:

  1. Driving new/renewal memberships for both PreachingToday.com (PT) and SmallGroups.com (SG)
  2. Driving sales of digital and hard good products for PT and SG
  3. Maximizing the effectiveness of PT and SG websites, eNewsletters, social media and webinars

Qualifications

Qualifications Required – i.e., essential for the position

  • Bachelor’s degree in marketing, business, communications, or related field (alternative degree work may be acceptable depending on digital marketing experience/aptitude)
  • Two years of marketing experience, ideally in a digital environment
  • Strong computer literacy, proficiency in use of Microsoft Office and HTML/CSS

Qualifications Desired – i.e., desired but not required for the position

Besides being social media savvy, this person would ideally have familiarity with:

  • Protestant local-church culture and staffing
  • Email marketing tools (e.g. Klaviyo or MailChimp)
  • SEO and SEM campaign tools (e.g. Google Ads and Facebook)
  • Web analytics
  • Adobe Creative Suite (InDesign and Photoshop)
  • Collaborative tools (e.g. Monday.com)

Responsibilities

  • Create and implement marketing plans in order to meet or exceed budgeted sales goals for our core membership packages – as well as for each brand’s related resources
  • Develop digital campaigns that lead to direct conversions to memberships or sales
  • Write marketing copy for all marketing pieces
  • Analyze campaign results and make recommendations to increase effectiveness
  • Assist in the production, and marketing, of quarterly webinars
Only registered members can apply for jobs.

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